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Liquor Division


NCT&H Liquor Division  operations essentially involve importing, marketing, distribution and retailing of beverage alcohol brands with due respect to the laws and customs of the UAE.

Cheers Abu Dhabi . “Cheers” aims to be the premier liquor retail concept in Abu Dhabi. Our vision is the modernization of the Abu Dhabi liquor shopping experience for our customers. From the effective management of a relevant and meaningful range. Promotional and merchandising initiatives that go beyond customer expectations. Combined with the recruitment and training of experienced and knowledgeable staff for a confident personal service that cannot be beaten.

Hotels , Clubs, Nightclubs & Restaurants.  The NCT&H On-trade team services and distributes our agency brands to the whole of the Abu Dhabi Market. Our experienced team work hard to create a beneficial offering meetings the requirements of individual accounts. Activation of key marketing activities, distribution focus,  brand development and product through put are all key elements to our success.

Embassies, & Duty Free. Developing brands into the duty free arena is a growing  area of our business. We have key relationships throughout the Gulf and beyond that will always enable us to find a solution that meets your needs.

Sports clubs and Charities.  NCT&H is committed to appropriately contributing as much as possible back to the community of Abu Dhabi as we can.


Cheers Shops Locations:  

Cheers Abu Dhabi
NCT&H Head Office Building
T. +971 2 409 9703  
E. vinodh@cheersabudhabi.com            
Cheers Abu Dhabi
Al Raha Beach Hotel Lobby
T. +971 2 557 7703
E. irene@cheersabudhabi.com
Cheers Abu Dhabi
InterContinental Abu Dhabi Leisure Club
T. +971 2 622 4539
E. lavinia@cheersabudhabi.com  
Cheers Musaffah
Musaffah Industrial Area
T. +971 2 575 7032
E. babu@cheersabudhabi.com
Cheers Dhafra 
Opposite Dhafra Beach Hotel
T. +971 2 877 0140
E. cherian@cheersabudhabi.com      
Cheers Al Ain
Behind Danat Al Ain Resort
T. +971 3 737 6071
E. sibi@cheersabudhabi.com


Contact details:

Mr. Alasdair Lawson-Dick
General Manager
P.O. Box 6942, Abu Dhabi, United Arab Emirates 

T. +971 2 409 9898
F. +971 2 409 9990 
E. alasdair@ncth.ae 

Liquor Cheers Abu Dhabi Rootstock wines of the Earth